Amazons New Policy Means Big Change For Direct Linking Strategies
April 7, 2009 by Erich Mosier
Filed under Adwords & PPC, All About Domains, Email Marketing, Internet Marketing, SEO You Should Know, Website Flipping
I recieved an email from the Amazon Associates program last night (April 6, 2009) stating their changes to their program. Here is an excerpt containing the two main points of this change:
“After careful review of how we are investing our advertising resources, we have made the decision to no longer pay referral fees to Associates who send users to www.amazon.com, www.amazon.ca, or www.endless.com through keyword bidding and other paid search on Google, Yahoo, MSN, and other search engines, and their extended search networks.”
“As of May 1, 2009, Associates will not be paid referral fees for paid search traffic. Also, in connection with this change, as of May 1, 2009, Amazon will no longer make data feeds available to Associates for the purpose of sending users to the Amazon websites in the US or Canada via paid search. “
The first section basically says that they will no longer pay affilates that direct link to them from Paid Search like Google Adwords or Yahoo Marketing. This will no doubt take some of the wind out of the sails of products like Google Cash and PPC Ninja, although neither of them rely strictly on Amazon for sales, they both make mention of them as good ways to make quick money. I am sure that there will be a lot of people very unhappy about this and will see a dent in their earnings until they restructure.
The second section will probably affect less people, but I am sure there are a number of people making good money with Amazon datafeeds.
Obviously it must make good business sense to Amazon to do this. If those things weren’t helping their bottom line, then obviously these changes were necessary. At least they are giving their affilates a little bit of time to readjust. These changes don’t go into effect until May 1, 2009.
So if you didn’t get the email, and you happen to be reading this (before May 1), then it is time to start making some new plans on how to work your PPC campaigns.
This is why you need to diversify. Do not rely solely on one form of income. I have know many people that have been virtually wiped out when the have all of their eggs in one basket and a major change like this comes. If you are just starting out in internet marketing, be sure to keep this in mind. Create multiple streams of income from different sources. It is the only way to be truely financially independent.
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Google Adwords Explained - How Ad Auction Bidding Works
April 2, 2009 by Erich Mosier
Filed under Adwords & PPC
Google Adwords is a major money making avenue for many internet marketers. Combining PPC with CPA offers can be extremely lucrative. I know several people that are making well over 5 million a year just using CPA and Google Adwords. But unless you have done it for a while, it is not exactly clear how to determine how much you should be paying for each click.
If you currently run Adwords ads, or are planning to, here is a great explanation of how exactly the the CPC (cost per click) prices are determined. It involves a combination of the Max CPC bid, quality score, and other factors. It really makes more sense when you see it rather than me trying to explain it. So watch the video below of Hal Varian, Googles Chief Economist, as he explains the how’s and why’s of what you pay per click in Adwords.
Target Market Research - Google Insights For Search New Features
April 1, 2009 by Erich Mosier
Filed under Adwords & PPC
Google Insights for Search has some cool new features to help you better target your marketing efforts. These features allow you to mine more granular data to better focus your target market research.
World heat map: The cool world heat map feature is a graphical display showing search volume by regional interest.
New data sources: You can now get data from additional sources such as Google News, Google Image, and Google Product search sites on a global scale. This gives you a more well rounded look as to what the world is searching for, and again, you can break this down regionally.
Category Suggestions: Google insights will now suggest categories for your terms. This will help you find other ways people may be searching that you might not have thought of.
U.S. Metros: Google insights will now let you drill down to specific metro areas in the U.S. to allow you to better geo-target your marketing, particualarly useful with your Pay Per Click Advertising with Adwords.
Here is a short video from Google giving you a quick rundown of how you can use Google Insights to better target your market research and advertising.
Get The Insiders Guide To CPA Marketing Profits FREE- CPA Report
March 27, 2009 by Erich Mosier
Filed under Adwords & PPC, CPA Secrets
If you are interested in getting into promoting CPA (Click Per Action) offers, then fill in your email address below and I will send you a link to a FREE 89 page CPA report written by one of the top CPA marketers, Gauher Chaudhry.
Gauher is the creator of Pay Per Click Formula and has been around since the beginning of internet marketing. I have gotten a lot out of talking to him over the years. His methods are solid and his ideas on mobile marketing are right on the cutting edge.
This report has a lot of good information CPA marketing and I highly recommend it. It covers everything from:
- What are CPA offers
- Landing pages
- Traffic tactics
- Ad copy strategies
- Testing and tracking
and a lot more.
As I said before, its free, so you have no reason not to get it. So just fill in your email address below and I will send you a link where you can get Gauher’s Free Report “The Insider’s Guide TO CPA Marketing Profits”.