Target Market Research – Google Insights For Search New Features

April 1, 2009 by Erich Mosier  
Filed under Adwords & PPC

Google Insights for Search has some cool new features to help you better target your marketing efforts.  These features allow you to mine more granular data to better focus your target market research.

World heat map: The cool world heat map feature is a graphical display showing search volume by regional interest.

New data sources:  You can now get data from additional sources such as Google News, Google Image, and Google Product search sites on a global scale. This gives you a more well rounded look as to what the world is searching for, and again, you can break this down regionally.

Category Suggestions: Google insights will now suggest categories for your terms.  This will help you find other ways people may be searching that you might not have thought of.

U.S. Metros: Google insights will now let you drill down to specific metro areas in the U.S. to allow you to better geo-target your marketing, particualarly useful with your Pay Per Click Advertising with Adwords.

Here is a short video from Google giving you a quick rundown of how you can use Google Insights to better target your market research and advertising.


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Comments

3 Responses to “Target Market Research – Google Insights For Search New Features”
  1. my PPC advertising on Google Adwords is really effective in promoting my affiliate links. my Adbrite PPC advertising cost seems to be higher than Adwords.“-

  2. A very good marketing strategy is very important in promoting your products both online and offline.-~.

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